Introduction to Lookers

Lookers is one of the United Kingdom's most prominent and respected automotive retail groups, with a rich history spanning over a century. Headquartered in Manchester, England, Lookers operates a comprehensive network of franchised dealerships, parts distribution centers, and aftersales service points across the UK and Ireland. The company is a key player in the Automobile sector, specializing in new and used vehicle sales, leasing, fleet management, and vehicle maintenance. With annual revenues exceeding £4 billion and a workforce of over 6,500 employees, Lookers has cemented its reputation as a trusted partner for millions of motorists and leading vehicle manufacturers.

Lookers is recognized for its customer-centric approach, operational excellence, and commitment to sustainability. The company holds exclusive franchises for prestigious brands such as BMW, Audi, Mercedes-Benz, Jaguar, Land Rover, and Volkswagen, among others. Its strategic footprint includes over 150 dealerships, making it one of the largest car retailers in Europe. The Lookers company profile reflects a robust culture of integrity, innovation, and community engagement, which has earned it numerous industry awards and a loyal customer base.

As an employer, Lookers offers dynamic career opportunities in sales, service, parts, and corporate functions. The organization values talent development and provides extensive training programs, clear progression paths, and competitive remuneration. In the rapidly evolving automotive landscape—marked by electrification, digitalization, and changing consumer behaviors—Lookers continues to adapt and lead, ensuring that its team members are at the forefront of industry trends. This job listing invites ambitious professionals to be part of a legacy of excellence and drive the future of mobility.

Company History and Business Evolution

The origins of Lookers date back to 1908 when John Looker founded a small bicycle repair shop in Manchester. Over the decades, the business expanded into motor vehicle sales and repair, capitalizing on the rise of the automobile. By the 1950s, Lookers had established itself as a reputable car dealership, representing manufacturers like Austin and Morris. The company's real transformation began in the 1980s with a series of strategic acquisitions, including the purchase of Dutton Forshaw, which significantly expanded its portfolio of franchises and geographic reach.

In the 1990s and 2000s, Lookers pursued aggressive growth, acquiring several regional dealership groups such as Charles Hurst, Hatfields, and Taggarts. These moves solidified Lookers' position as a national powerhouse, with a strong presence in Scotland, Northern Ireland, and the Midlands. The company also diversified into parts distribution through its subsidiary, FPS Distribution, which became a leading supplier of automotive parts and accessories. Lookers' ability to integrate diverse businesses while maintaining high standards of service has been a hallmark of its evolution.

The 2010s brought challenges from the global financial crisis and the shift toward online car buying. Lookers responded by investing in digital platforms, improving customer experience, and expanding its used car operations under the Lookers Used Car Centre brand. In 2021, Lookers was acquired by Global Auto Holdings Limited, a move that provided financial stability and strategic support for future growth. The company continues to embrace electric vehicles (EVs) and sustainability, aligning with the UK's net-zero targets. Today, Lookers is not just a retailer but a comprehensive mobility solutions provider, offering leasing, fleet management, and EV charging infrastructure services.

Key milestones in Lookers' history include the launch of its online sales platform in 2018, the opening of its first dedicated EV showroom in 2022, and the achievement of carbon-neutral status for its operations in 2023. The company's resilience and adaptability ensure that it remains at the forefront of the automotive industry.

Lookers at a Glance

• Headquarters: Manchester, United Kingdom
• Founded: 1908
• CEO: Mark Raban (as of 2025)
• Annual Revenue: Over £4 billion (FY2024)
• Employees: 6,500+
• Franchises: Over 20, including BMW, Audi, Mercedes-Benz, Jaguar Land Rover, Volkswagen, Ford, and Toyota
• Dealership Network: 150+ locations across UK and Ireland
• Parts Distribution: FPS Distribution, with 10+ regional hubs
• Online Sales: Launched 2018, now accounts for 15% of retail transactions
• Electric Vehicle (EV) Infrastructure: First EV-only showroom opened 2022
• Carbon Neutrality: Achieved operational carbon neutrality in 2023
• Customer Base: Over 1 million active service and sales customers
• Awards: 2024 'Top Employer' by the Sunday Times, 2023 'Best Large Employer' by Automotive Management
• Leasing & Fleet: Lookers Leasing manages over 30,000 vehicles
• Digital Innovation: AI-driven personalization tools and virtual showroom tours
• Training: Lookers Academy provides accredited apprenticeship programs
• Community Engagement: Over £500,000 donated annually to local charities
• International Presence: Limited operations in Ireland through Charles Hurst
• Stock Market Listing: Formerly on LSE (LKS), now privately held
• Key Competitors: Pendragon, Vertu Motors, Arnold Clark, Sytner Group

Mission, Vision, and Core Corporate Values

Mission: To provide exceptional automotive solutions that enhance the mobility and lifestyle of our customers, while creating sustainable value for our stakeholders.

Vision: To be the most trusted and innovative automotive retail group in the UK, leading the transition to a zero-emission future and setting the benchmark for customer satisfaction.

Core Values:

• Integrity: We act ethically, transparently, and responsibly in all our dealings.
• Customer First: Every decision we make begins with understanding and exceeding customer expectations.
• Innovation: We embrace change, invest in technology, and continuously improve our processes.
• Teamwork: We collaborate across all levels and functions to achieve shared goals.
• Excellence: We strive for the highest standards in service, quality, and performance.

These values are embedded in everyday operations, from sales floor interactions to corporate strategy. Lookers encourages all employees to embody these principles, fostering a culture of accountability and pride.

Business Strategy and Future Roadmap

Lookers' business strategy focuses on four pillars: Customer Experience Transformation, Digital Leadership, Electric Vehicle Expansion, and Operational Efficiency. The company aims to differentiate itself through a seamless omnichannel experience, allowing customers to start their journey online, continue through video consultations, and finalize at a physical dealership. Lookers is investing heavily in its digital platforms, using data analytics to personalize offers and predict service needs.

The future roadmap includes expanding the used car business through the Lookers Used Car Centre brand, targeting 15% year-on-year growth. In the new car segment, Lookers is prioritizing relationships with EV manufacturers and preparing for the 2035 ban on new petrol/diesel cars. The company is rolling out EV charging hubs at all major dealerships and training staff on EV technology. Additionally, Lookers aims to grow its fleet and leasing division, which offers a stable revenue stream and long-term contracts.

Sustainability is central to the strategy: Lookers plans to achieve net-zero Scope 1 and 2 emissions by 2030 and is working with supply chain partners to reduce Scope 3 emissions. The company is also exploring circular economy models, such as battery recycling and vehicle-to-grid technologies. By 2026, Lookers expects to have the largest network of certified EV service centers in the UK.

Products, Technologies, and Services

Lookers offers a comprehensive range of products and services tailored to every stage of vehicle ownership:

• New Vehicle Sales: Representing 20+ premium and volume brands, including BMW, Audi, Mercedes-Benz, Jaguar, Land Rover, Volkswagen, Ford, and Toyota.
• Used Vehicle Sales: Certified pre-owned programs with comprehensive warranties and vehicle history checks.
• Aftersales Service: Manufacturer-approved servicing, MOT testing, body repairs, and genuine parts.
• Parts Distribution: Through FPS Distribution, supplying OEM and aftermarket parts to independent garages and bodyshops across the UK.
• Leasing & Fleet Management: Personal and business contract hire, contract purchase, and fleet management services for corporate clients.
• Electric Vehicle Support: Home and workplace charger installation, EV test drive events, and dedicated EV specialists.
• Digital Tools: AI-powered vehicle recommendation engine, 360-degree virtual showrooms, and live chat with sales advisors.
• Finance & Insurance: Tailored finance packages, GAP insurance, paint protection, and service plans.

Technology is a key differentiator: Lookers uses a proprietary CRM system integrated with manufacturer inventories, enabling real-time vehicle availability. The company also leverages telematics for fleet clients and is piloting augmented reality (AR) maintenance manuals for technicians.

Industries and Markets Served

Lookers serves a diverse set of customer segments:

• Individual Consumers: Private car buyers and owners seeking new/used vehicles and aftersales care.
• Corporate Fleets: Businesses requiring vehicle leasing, fleet management, and maintenance programs.
• Public Sector: Government and local authority fleets, including emergency services and social care vehicles.
• Trade & Garages: Independent repairers and bodyshops that purchase parts from FPS Distribution.
• Motorbility & Accessibility: Adapted vehicles for disabled drivers through partnerships with mobility specialists.

Geographically, Lookers operates predominantly in the UK, with a strong presence in the North West, Scotland, Northern Ireland, Midlands, and South East. The company also serves the Republic of Ireland through its Charles Hurst division.

Leadership and Management Philosophy

The leadership team at Lookers, headed by CEO Mark Raban, emphasizes a collaborative and empowering management style. The philosophy is rooted in the belief that talented, motivated employees deliver exceptional customer service. Leaders are expected to lead by example, communicate transparently, and foster a culture of continuous learning.

Senior management regularly engages with staff through town halls, roundtables, and an open-door policy. The company invests in leadership development programs, including the 'Lookers Future Leaders' initiative, which identifies and mentors high-potential individuals. Performance is measured not only on financial targets but also on customer satisfaction scores, employee engagement, and sustainability metrics.

Corporate Events, Conferences, and Community Engagement

Lookers actively participates in industry events such as the Automotive Management Live, Fleet Show, and EV Summit. The company also hosts its own customer events, including new model launches, EV open days, and charity drives. Internally, Lookers organizes annual conferences for dealership managers, training workshops, and an employee recognition gala.

Community engagement is a cornerstone of Lookers' culture. The company supports local charities through fundraising, vehicle donations, and volunteering. Recent initiatives include sponsoring youth STEM programs, providing cars for community transport, and supporting the British Heart Foundation. In 2024, Lookers launched the 'Green Miles' campaign, planting a tree for every electric vehicle sold.

Employees and Workplace Culture

Lookers employs over 6,500 people across diverse roles—sales executives, master technicians, customer service advisors, parts specialists, and corporate professionals. The workplace culture is described as inclusive, dynamic, and supportive. Lookers has been recognized as a 'Top Employer' for its commitment to employee well-being, diversity, and development.

Benefits include competitive salaries, performance bonuses, pension schemes, car discounts, health cash plans, and flexible working arrangements where possible. The Lookers Academy offers accredited apprenticeships in automotive engineering, sales management, and business administration. Employees also have access to a wellbeing app, employee assistance program, and mental health first aiders.

Diversity and inclusion are prioritized: Lookers has women in leadership networks, LGBTQ+ allies, and cultural awareness training. The company reports an employee engagement score of 85% and low turnover compared to industry averages.

Job Details & Requirements for this Posting

Role: Automotive Sales Manager – Lookers Manchester (Main Dealership)

We are seeking an experienced, results-driven Sales Manager to lead our premium car sales team. The role involves overseeing daily operations of the sales floor, setting performance targets, coaching sales consultants, and ensuring the highest standards of customer service.

Key Responsibilities:

• Manage a team of 10-15 sales executives, driving new and used vehicle sales volumes and margins.
• Develop and implement sales strategies aligned with manufacturer targets and Lookers' business objectives.
• Monitor individual and team performance through KPIs (conversion rates, average profit per unit, CSI scores).
• Conduct regular training sessions on product knowledge, negotiation skills, and digital tools.
• Ensure compliance with FCA regulations and Lookers' ethical sales policies.
• Collaborate with aftersales, finance, and marketing departments to maximize customer lifetime value.
• Build strong relationships with manufacturer area managers and participate in brand audits.
• Manage inventory levels, vehicle handovers, and showroom presentation.
• Handle escalated customer complaints and ensure swift resolution.
• Report monthly sales performance to the General Manager and Regional Director.

Qualifications:

• Proven experience in automotive sales management (minimum 3 years) at a franchised dealership.
• Strong leadership, coaching, and motivational skills.
• Deep understanding of automotive finance, insurance, and FCA compliance.
• Excellent communication and interpersonal abilities.
• Proficiency in dealer management systems (e.g., DealerSocket, Keyloop) and CRM platforms.
• Full UK driving license (clean).
• Desirable: Manufacturer-specific sales certification (e.g., BMW, Audi).

Why Join Lookers?

• Industry-leading salary package: £45,000 – £55,000 base plus uncapped commission (OTE £70k+).
• Company car or car allowance with fuel card.
• Pension scheme with up to 8% employer contribution.
• 28 days annual leave plus bank holidays, increasing with service.
• Access to Lookers Academy for ongoing professional development.
• Employee discounts on vehicles, parts, and servicing.
• Opportunity to work with prestigious brands and cutting-edge EV technology.

Customer Reviews and Industry Reputation

Glassdoor

On Glassdoor, Lookers receives a rating of 3.8 out of 5 based on over 400 reviews. Employees praise the company for its strong brand, career progression, and competitive pay. Sales staff often highlight the support from management and the training provided. However, some reviews mention high-pressure sales targets and long working hours. Aftersales roles are generally well-regarded for work-life balance. The CEO approval rating stands at 72%, above the industry average.

Indeed

Indeed reviews reflect an average rating of 3.6 stars. Positive comments focus on the friendly team environment, good benefits, and the variety of roles. Negative feedback occasionally cites communication gaps between corporate and dealerships. The recommendation rate is 68%, with 74% of employees saying they would recommend Lookers to a friend.

Gartner Peer Insights

While primarily a technology review platform, Gartner Peer Insights notes Lookers' use of digital tools in customer engagement. Industry analysts highlight Lookers as a leader in omnichannel retailing, with high scores for innovation and customer experience. The company is frequently cited as a case study in automotive digital transformation.

Trustpilot

Trustpilot shows a rating of 4.2 out of 5 from over 12,000 customer reviews. Buyers appreciate the no-pressure sales approach, transparency, and efficient handover process. Some complaints relate to aftersales delays and parts availability. Lookers responds to 95% of negative reviews, demonstrating commitment to service recovery.

G2

G2 reviews primarily focus on Lookers' internal software tools used by employees. The proprietary CRM receives a 4.0 rating for ease of use and functionality. Technicians rate the parts ordering system highly for accuracy and timeliness.

Google Reviews

Lookers dealerships average 4.3 stars on Google, with over 50,000 cumulative reviews. Customers highlight friendly staff, clean showrooms, and competitive pricing. Individual dealerships vary, with the flagship Manchester site scoring 4.5 stars. Common praise includes the smooth financing process and thorough handover. Critiques are often resolved by management quickly.

LinkedIn Reputation

Lookers has over 60,000 followers on LinkedIn and is recognized as a top employer in the automotive sector. The company regularly posts about sustainability achievements, career opportunities, and community initiatives. Engagement rates are high, with content often shared by industry peers. Alumni often speak positively about the skills they gained at Lookers.

Why Organizations Choose Lookers

Businesses partner with Lookers for its reliability, scale, and expertise. Fleet managers value the comprehensive leasing and maintenance packages that reduce administrative burden. Manufacturer partners choose Lookers for its strong retail network and commitment to brand standards. Customers return to Lookers for the trusted service and the seamless experience across online and offline channels.

Official Contact Information

For inquiries and assistance, please reach out to Lookers using the following contact details:

Address: Lookers plc, Lookers House, 3 Etchells Road, West Timperley, Altrincham, Cheshire, WA14 5XS, United Kingdom
Contact Number: +44 (0)161 291 0043
Support Number: 0800 032 1290 (Customer Services)
Helpdesk Number: 0330 062 9210 (Fleet & Leasing)
Website: www.lookers.co.uk

Official Social Media Presence

Follow Lookers on social media for the latest news, offers, and career updates:

• Facebook:LookersCars
• Instagram:@lookers_cars
• LinkedIn:Lookers plc
• Twitter/X:@LookersCars
• YouTube:Lookers Cars

SEO FAQ Section

Lookers is known for being one of the UK's largest automotive retail groups, offering new and used car sales, leasing, parts distribution, and aftersales services from over 150 dealerships.

Lookers' headquarters is located in Altrincham, Greater Manchester, United Kingdom.

Lookers employs over 6,500 people across the UK and Ireland.

Lookers holds franchises for BMW, Audi, Mercedes-Benz, Jaguar Land Rover, Volkswagen, Ford, Toyota, and many more.

Yes, Lookers has a dedicated used car division with certified pre-owned vehicles and a nationwide network of used car centres.

Lookers was previously listed on the London Stock Exchange but was taken private in 2021 by Global Auto Holdings Limited.

Lookers generates annual revenue of over £4 billion.

Yes, Lookers sells a full range of EVs and has dedicated EV showrooms and charging infrastructure.

Visit the careers section of the Lookers website or apply through job portals like LinkedIn and Indeed.

Lookers offers apprenticeships through the Lookers Academy, plus ongoing professional development and manufacturer certifications.

Yes, Lookers Leasing provides fleet management, contract hire, and lease vehicles for businesses.

FPS Distribution is Lookers' parts supply division, providing automotive parts to trade customers across the UK.

Service bookings can be made online via the Lookers website or by calling the aftersales team at a local dealership.

Yes, Lookers provides tailored finance packages, including HP, PCP, and leasing options.

Lookers achieved carbon-neutral operations in 2023 and is committed to reducing its environmental impact.

Lookers has won awards such as 'Top Employer' by the Sunday Times and 'Best Large Employer' by Automotive Management.

You can call 0800 032 1290 or use the contact form on the Lookers website.

Yes, Lookers is active on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Lookers promotes a culture of integrity, teamwork, innovation, and customer focus, with strong support for employee development.

Yes, most Lookers dealerships welcome walk-ins, but appointments are recommended for test drives and consultations.

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