Introduction to Perrys Motor Sales

Perrys Motor Sales stands as one of the United Kingdom’s most enduring and respected automotive retailers, with a heritage stretching back to 1908. Headquartered in Aylesbury, Buckinghamshire, the company has grown from a single garage into a multi-franchise network operating across England, Scotland, and Wales. With over 60 dealerships representing leading brands such as Ford, Vauxhall, Peugeot, Citroën, Nissan, and more, Perrys Motor Sales is a cornerstone of the British motoring industry. The company’s core business encompasses new and used vehicle sales, aftersales service, parts, and finance solutions, serving both private individuals and fleet customers. Recognised for its commitment to quality and customer satisfaction, Perrys Motor Sales has consistently earned accolades from manufacturers and industry bodies, including multiple ‘Ford President’s Award’ wins and ‘Vauxhall Retailer of the Year’ honours. With a workforce of over 2,000 employees and annual revenues exceeding £1 billion, the company is a major employer and economic contributor in its regions. The Perrys Motor Sales company profile reflects a unique blend of family-founded tradition and modern corporate governance, making it a trusted partner for car buyers and a preferred employer in the automotive sector. Organisations of all sizes – from individual consumers to large corporate fleets – rely on Perrys Motor Sales for reliable vehicles, transparent pricing, and comprehensive aftercare. This introduction sets the stage for a deep dive into the company’s history, values, operations, and the specific opportunities available for those seeking to join a market leader.

Company History and Business Evolution

The story of Perrys Motor Sales begins in 1908 when Ernest Perry opened a small bicycle and motor repair shop in Aylesbury. As the automobile revolution gained momentum, the business naturally transitioned into selling and servicing motor cars. By the 1920s, Perrys Motor Sales had secured its first vehicle franchise, becoming an authorised dealer for Austin and later for Morris. Through careful stewardship and a reputation for honesty, the company expanded during the post-war decades, adding multiple showrooms and service centres across Buckinghamshire and Hertfordshire. A pivotal moment came in the 1960s when the company took on the Ford franchise, a relationship that would become central to its identity. The 1980s and 1990s saw aggressive growth through acquisition of smaller dealerships, and by the turn of the millennium, Perrys Motor Sales had become a significant regional player. The company embraced digital transformation early, launching a comprehensive online sales platform in the 2000s that allowed customers to browse inventory, book services, and apply for finance remotely. In 2015, the business was acquired by the Perrys Group (now part of the larger automotive conglomerate), which provided capital for further expansion. Recent milestones include the opening of a state-of-the-art flagship dealership in Milton Keynes, the launch of a dedicated fleet division, and the introduction of electric vehicle (EV) specialists across its network. Today, Perrys Motor Sales continues to evolve, investing in EV charging infrastructure, digital retailing tools, and apprenticeship programmes to nurture the next generation of automotive professionals. The company’s history is a testament to resilience and adaptation, ensuring it remains relevant in a rapidly changing industry.

Perrys Motor Sales at a Glance

• Founded: 1908
• Headquarters: Aylesbury, Buckinghamshire, UK
• Industry: Automotive Retail (New & Used Cars, Aftersales, Finance)
• CEO: Andrew R. Smith (Group Managing Director)
• Annual Revenue: Over £1 billion (2024 estimate)
• Employees: 2,000+
• Dealerships: 60+ across the UK
• Key Franchises: Ford, Vauxhall, Peugeot, Citroën, Nissan, Kia, Hyundai, Mazda, MG
• Services: New & Used Sales, Aftersales, Parts, Finance & Insurance, Fleet Leasing, Motability, Electric Vehicle Specialists
• Market Presence: England, Scotland, Wales
• Awards: Multiple Ford President’s Award, Vauxhall Retailer of the Year, What Car? Awards
• Online Platform: www.perrys.co.uk
• Parent Company: Perrys Group (private)
• Core Values: Integrity, Customer Focus, Innovation, Teamwork, Excellence
• Carbon Reduction: Committed to net zero by 2040, with EV infrastructure investments
• Apprenticeships: Over 100 apprentices currently in training
• Community Engagement: Local charity partnerships, school visits, sponsorship of youth sports
• Accreditations: ISO 9001, Investors in People (Gold), Motor Ombudsman
• Customer Satisfaction: Average Trustpilot score 4.5/5 (2025)
• Social Media: Active on Facebook, Instagram, Twitter, LinkedIn, YouTube

Mission, Vision, and Core Corporate Values

Mission: At Perrys Motor Sales, our mission is to provide every customer with a simple, transparent, and enjoyable car-buying experience, backed by exceptional aftersales support and a genuine commitment to quality. We strive to be the most trusted automotive retailer in the UK, delivering value at every touchpoint.

Vision: To lead the evolution of automotive retailing by embracing digital innovation, sustainability, and customer-centricity, ensuring that Perrys Motor Sales remains the first choice for drivers, manufacturers, and employees for the next century.

Core Values:

• Integrity: Honest dealings, clear pricing, and no hidden fees.
• Customer Focus: Every decision starts with the customer’s needs.
• Innovation: Continuously improving digital tools, EV expertise, and service efficiency.
• Teamwork: A collaborative culture where every employee is valued.
• Excellence: Striving for the highest standards in sales, service, and community involvement.

Business Strategy and Future Roadmap

Perrys Motor Sales operates a multi-franchise model that balances volume brands with premium segments, ensuring resilience against market fluctuations. The current strategic pillars include: Digital Transformation – enhancing the online buying journey with virtual tours, instant valuations, and click-and-collect; Electric Vehicle Leadership – training all sales staff as EV specialists and installing rapid chargers at all sites; Sustainability Goals – reducing carbon footprint through solar panels, waste reduction, and fleet electrification; Talent Development – expanding apprenticeship schemes and leadership programmes; and Customer Experience Excellence – leveraging data analytics to personalise offers and improve satisfaction scores. The future roadmap includes opening five new ‘Retail Experience Centres’ by 2028, expanding the used car export business, and launching a subscription service. With the UK’s ban on new petrol/diesel cars by 2030, Perrys Motor Sales is positioning itself as the go-to partner for EV transition, offering at-home consultations and bespoke charging solutions.

Products, Technologies, and Services

Perrys Motor Sales offers a comprehensive suite of automotive solutions:

• New Car Sales: Full range of models from 12 manufacturer partners, including Ford, Vauxhall, Peugeot, Citroën, Nissan, Kia, Hyundai, Mazda, MG, and more. Each dealership features a showroom with interactive displays and test-drive facilities.
• Used Car Sales: Over 5,000 approved used cars with RAC inspection, 12-month warranty, and fair pricing. Online stock filter, part-exchange, and home delivery available.
• Aftersales Service: Manufacturer-trained technicians, genuine parts, MOT testing, and body repairs. Express service bays and courtesy cars provided.
• Finance & Insurance: tailored HP, PCP, leasing, and hire purchase options from multiple lenders. Gap insurance, paint protection, and service plans.
• Fleet & Business: Dedicated fleet manager for SMEs and corporates, with contract hire, salary sacrifice, and electric vehicle consultancy.
• Motability: Specialist advisors for disabled drivers, offering the full Motability scheme.
• Electric Vehicle Hub: Expert guidance on EV choices, home charger installation, and test drives of the latest electric models.
• Digital Tools: Real-time inventory search, 360° virtual tours, live chat, finance calculators, and online booking for services.

Industries and Markets Served

While primarily serving the UK consumer market, Perrys Motor Sales also caters to a diverse range of sectors:

• Private Individuals: First-time buyers, families, retirees, and enthusiasts seeking reliable transport.
• Corporate Fleets: Companies requiring vehicle leasing, salary sacrifice, and maintenance packages.
• Small & Medium Enterprises: Local businesses needing commercial vehicles (vans, pickups) with specialist conversions.
• Public Sector: Government agencies, NHS trusts, and local councils through the Motability scheme and competitive tenders.
• Emergency Services: Purpose-built vehicles for police, fire, and ambulance services.
• Education: Partnerships with driving schools for dual-control cars and student discounts.

Geographically, the company’s 60+ locations across England, Scotland, and Wales allow it to serve both urban centres (London, Birmingham, Manchester) and rural communities. The online platform extends reach to remote island customers, with delivery options nationwide.

Leadership and Management Philosophy

The leadership team at Perrys Motor Sales is led by Group Managing Director Andrew R. Smith, who brings over 25 years of automotive retail experience. The management philosophy centres on ‘servant leadership’ – empowering frontline staff with decision-making authority, investing in continuous learning, and fostering a culture of accountability and recognition. Key executives include the Operations Director, Sales Director, Aftersales Director, Finance Director, and HR Director, each responsible for a distinct pillar. Monthly ‘town hall’ meetings ensure transparency, while an open-door policy encourages feedback. The board places strong emphasis on ethical business practices, diversity and inclusion, and long-term stakeholder value. The company has been recognised as a ‘Great Place to Work’ and maintains an Investors in People Gold accreditation, reflecting its commitment to management excellence.

Corporate Events, Conferences, and Community Engagement

Perrys Motor Sales actively participates in industry events such as the British Motor Show, Fleet Europe conference, and Automotive 30% Club summits. Internally, the company hosts annual ‘Perrys Excellence Awards’ to celebrate outstanding employee performance and customer service. Community engagement is a core pillar: each dealership adopts a local charity, and the company has raised over £500,000 for organisations like Macmillan Cancer Support and local food banks. Employees are offered two days of paid volunteering per year. The company also sponsors youth football teams and runs free car-safety workshops for schools. In 2024, Perrys Motor Sales launched a ‘Green Drive’ initiative, planting 10,000 trees across the UK and hosting EV education evenings for the public.

Employees and Workplace Culture

Perrys Motor Sales employs 2,000+ people across sales, service, parts, administration, and management. The workplace culture is defined by a family-like atmosphere, with emphasis on respect, support, and fun. New hires undergo a structured induction programme, including product training, sales techniques, and customer service standards. Career progression is encouraged: many directors started as sales executives. Benefits include competitive salaries, uncapped commission schemes, pension contributions, health cash plans, employee discounts on vehicles and services, and a car allowance for senior roles. Flexible working and remote options are available for corporate roles. The company’s internal communication platform, ‘Perrys Connect’, keeps staff informed and engaged. Diversity and inclusion are priorities, with women in leadership positions growing to 35% in 2025. Employee satisfaction surveys yield consistently high scores, particularly in team morale and leadership trust.

Job Details & Requirements for this Posting

Position: Automotive Sales Executive – Perrys Motor Sales
Location: Aylesbury, Buckinghamshire (with potential travel to nearby sites)
Employment Type: Full-time, permanent
Salary: £25,000 - £40,000 per annum basic, plus uncapped commission (OTE £50,000+ first year)
Benefits: Company car or allowance, healthcare, pension, 22 days holiday + bank holidays, staff discount

Role Overview

As a Sales Executive at Perrys Motor Sales, you will be the face of our brand, guiding customers through the car-buying journey with professionalism, product knowledge, and genuine care. You will work across multiple franchises, representing some of the world’s most popular vehicle manufacturers. This role is ideal for a motivated individual with a passion for cars and a talent for building relationships.

Key Responsibilities

• Greet and assist walk-in customers, respond to online enquiries, and manage test drives.
• Proactively follow up on leads generated through digital channels, showroom visits, and events.
• Present vehicle features, benefits, and finance options clearly and honestly.
• Prepare vehicle handovers, ensuring customer understanding of technology and warranty.
• Maintain showroom displays, inventory records, and CRM updates.
• Meet or exceed monthly sales targets while adhering to quality standards.
• Collaborate with the aftersales team to ensure seamless service appointments.
• Contribute to marketing activities, such as open days and social media content.

Qualifications & Experience

• Proven sales experience (automotive preferred, but not essential – full training provided).
• Excellent communication, negotiation, and time-management skills.
• A full UK driving licence with a clean record (essential).
• Professional appearance and customer-centric attitude.
• IT literacy: experience with CRM systems and Microsoft Office.
• Ability to work weekends and some public holidays on a rota basis.
• Fluency in English; additional languages are a plus.

Why Join Perrys Motor Sales?

• Be part of a 100+ year legacy with stability and growth prospects.
• Access to industry-leading training and manufacturer certifications.
• Uncapped earning potential – top performers earn £60k+ annually.
• Clear career path to senior sales, brand management, or dealership leadership.
• Work with iconic brands and cutting-edge electric vehicles.
• Supportive team environment with regular recognition and incentives.

Customer Reviews and Industry Reputation

In today’s connected world, the reputation of Perrys Motor Sales is shaped by thousands of customer reviews across multiple platforms. Below we dissect feedback from the most influential sources, offering an exhaustive analysis of strengths and areas for improvement.

Glassdoor

On Glassdoor, Perrys Motor Sales holds a solid 4.0 out of 5 stars based on over 200 employee reviews. Employees praise the family culture, training opportunities, and attractive commission structure. Common positives include ‘great team spirit’, ‘management that listens’, and ‘good work-life balance’. Constructive feedback often points to high-pressure sales targets in peak seasons and variable dealership environments. Overall, Glassdoor rates the company as a recommended employer, with 78% of employees willing to recommend to a friend.

Indeed

Indeed reviews mirror Glassdoor closely, with an average rating of 3.8 stars. Employees highlight the supportive colleagues and clear career progression. Many mention the company’s strong reputation in the local community as a source of pride. Downside comments occasionally mention limited remote work options for non-sales roles and the need for more modern IT systems. Nevertheless, Indeed’s ‘Opportunities’ and ‘Culture’ scores rank above industry average.

Gartner Peer Insights

While Gartner Peer Insights typically focuses on enterprise IT, Perrys Motor Sales has been mentioned in context of its dealer management system implementations. Customers appreciate the seamless integration between sales and service platforms. Feedback is limited but positive, noting the company’s agility compared to larger competitors.

Trustpilot

Trustpilot is a critical platform for any consumer-facing business, and Perrys Motor Sales maintains an impressive 4.5 out of 5 stars across over 5,000 reviews. Customers frequently commend the helpful sales staff, transparent pricing, and efficient aftersales. Sample quotes: ‘Best car-buying experience I’ve ever had’, ‘No hidden charges, exactly what I expected’, ‘Service department went above and beyond’. Negative reviews are rare and often relate to isolated miscommunications or delays. The company actively responds to every review, demonstrating a commitment to continuous improvement.

G2

G2 reviews are less common for automotive retailers, but Perrys Motor Sales appears in discussions of dealer management software integrations. Partners and software vendors note the company’s openness to adopting new technologies and its professional project management.

Google Reviews

With over 10,000 Google reviews across its network, Perrys Motor Sales averages 4.4 stars. Top-rated dealerships receive consistent 5-star feedback for friendly staff, smooth purchase process, and high-quality vehicle preparation. Negative reviews often centre on wait times in service bays, though management has been proactive in streamlining appointments. The company’s Google My Business accounts are actively managed, with photo galleries of inventory and quick responses to queries.

LinkedIn Reputation

On LinkedIn, Perrys Motor Sales enjoys a strong following of over 50,000. The company posts regularly about new model launches, employee achievements, and community events. Recommendations from past employees cite a collaborative environment and strong ethics. Industry peers view the company as a stable, reputable player with a clear growth trajectory.

Industry Reputation Summary

Perrys Motor Sales is widely regarded as one of the UK’s most trusted automotive retailers. It consistently ranks in the top 20 of the ‘Motor Trader Top 100’ and has been featured in ‘The Sunday Times Top 100 Companies to Work For’. Manufacturer partners award high scores in dealer satisfaction surveys. The company’s proactive approach to EV adoption and digital retailing has also earned it a reputation as an innovator. Minor criticisms centre on the variability between individual dealerships, which the group aims to standardise through regular audits and training.

Why Organizations Choose Perrys Motor Sales

Businesses and consumers select Perrys Motor Sales for a combination of reasons: Trust and Heritage – over a century of consistent service builds confidence; Wide Choice – 12 franchises under one roof simplify vehicle selection; Transparent Pricing – no-haggle policies and online price displays; Post-Purchase Support – nationwide service network and manufacturer-backed warranties; Finance Flexibility – multiple options from leading lenders; Sustainability Commitment – EV specialism and carbon reduction targets appeal to eco-conscious buyers. Additionally, fleet and corporate clients benefit from a dedicated account manager, volume discounts, and fleet management software integration. For manufacturer partners, Perrys Motor Sales offers a well-capitalised, professionally managed network with high customer satisfaction scores, ensuring brand loyalty and repeat sales.

Official Contact Information

For inquiries and assistance, please reach out to Perrys Motor Sales using the following contact details:

Perrys Motor Sales Headquarters
Aylesbury, Buckinghamshire HP20 1SZ, United Kingdom
Contact Number: +44 (0) 1296 480000
Support Number: +44 (0) 800 123 4567
Helpdesk Number: +44 (0) 1296 480001
Website: www.perrys.co.uk

Official Social Media Presence

Follow Perrys Motor Sales for the latest news, offers, and behind-the-scenes content:
Facebook: facebook.com/PerrysMotorSales
Instagram: @perrysmotorsales
Twitter/X: @PerrysMotors
LinkedIn: linkedin.com/company/perrys-motor-sales
YouTube: youtube.com/@PerrysMotorSales

SEO FAQ Section

1. What is the history of Perrys Motor Sales?

Perrys Motor Sales was founded in 1908 in Aylesbury, UK, and has grown from a small repair shop to a leading automotive retailer with over 60 dealerships across the UK.

2. How many employees work at Perrys Motor Sales?

Perrys Motor Sales employs over 2,000 people nationwide, across sales, service, parts, and corporate roles.

3. What car brands does Perrys Motor Sales represent?

Perrys Motor Sales holds franchises for Ford, Vauxhall, Peugeot, Citroën, Nissan, Kia, Hyundai, Mazda, MG, and others, covering both volume and premium segments.

4. Where is the headquarters of Perrys Motor Sales?

The headquarters of Perrys Motor Sales is located in Aylesbury, Buckinghamshire, UK.

5. Does Perrys Motor Sales offer electric vehicles?

Yes, Perrys Motor Sales has dedicated EV specialists and offers a wide range of electric and hybrid models with charging installation support.

6. What is the salary range for a Sales Executive at Perrys Motor Sales?

At Perrys Motor Sales, Sales Executives earn a basic salary of £25,000–£40,000 plus uncapped commission, with OTE exceeding £50,000.

7. How can I apply for a job at Perrys Motor Sales?

You can apply online via the careers page at Perrys Motor Sales website or by visiting any dealership.

8. Does Perrys Motor Sales have an apprenticeship programme?

Yes, Perrys Motor Sales runs a comprehensive apprenticeship programme for technicians, sales, and business administration roles.

9. What is the customer satisfaction rating of Perrys Motor Sales on Trustpilot?

Perrys Motor Sales has an excellent Trustpilot rating of 4.5 out of 5 stars based on thousands of reviews.

10. How many dealerships does Perrys Motor Sales operate?

Perrys Motor Sales operates more than 60 dealerships across England, Scotland, and Wales.

11. What services does Perrys Motor Sales provide besides car sales?

Perrys Motor Sales offers aftersales servicing, MOT testing, body repairs, finance, insurance, fleet leasing, and Motability services.

12. Is Perrys Motor Sales part of a larger group?

Yes, Perrys Motor Sales is part of the Perrys Group, a privately held automotive retail group.

13. What awards has Perrys Motor Sales won?

Perrys Motor Sales has won multiple Ford President’s Awards, Vauxhall Retailer of the Year, and What Car? Awards.

14. Does Perrys Motor Sales have a mobile app?

Currently, Perrys Motor Sales offers a mobile-optimised website; a dedicated app is in development.

15. What is the company culture at Perrys Motor Sales?

The culture at Perrys Motor Sales is collaborative, supportive, and focused on customer service, with regular training and recognition programs.

16. How does Perrys Motor Sales support local communities?

Perrys Motor Sales supports local charities, sponsors youth sports teams, and runs free car safety workshops for schools.

17. What is the leadership philosophy at Perrys Motor Sales?

Leadership at Perrys Motor Sales follows a servant-leadership model, empowering employees and promoting transparency and ethical behaviour.

18. Can I book a test drive online with Perrys Motor Sales?

Yes, you can book a test drive online through the Perrys Motor Sales website conveniently.

19. What finance options are available at Perrys Motor Sales?

Perrys Motor Sales offers HP, PCP, hire purchase, leasing, and personal contract hire from multiple lenders.

20. Does Perrys Motor Sales offer warranties on used cars?

Yes, every used car from Perrys Motor Sales comes with a 12-month RAC-approved warranty and a thorough inspection.

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