TikTok or Google? Where Denver Users Are Searching

In the ever-evolving digital age, search behaviors are changing rapidly—and if you're a business owner or marketer in Denver, understanding where your audience is looking for information is more critical than ever. The traditional dominance of Google is facing fresh competition from newer platforms like TikTok, especially among younger demographics. So, where are Denver users searching: TikTok or Google?

This shift isn’t just a passing trend. It reflects broader changes in consumer behavior, content consumption, and trust in different forms of media. Whether you're part of a Denver SEO company or work with a Denver social media marketing agency, knowing how to position your content in the right place at the right time can be the difference between staying relevant and getting left behind.

The Rise of TikTok as a Search Engine

TikTok may have started as a platform for dance videos and lip-syncing, but it's now much more than that. In fact, nearly 40% of Gen Z users reportedly prefer searching on TikTok over Google for everything from restaurant recommendations to DIY tips and tutorials. The appeal? TikTok offers short-form video content that feels more personal, engaging, and authentic.

For Denver residents, this means searching for local restaurants, hiking spots, nightlife, or even service providers through TikTok's in-app search bar. They’re looking for real experiences, unfiltered reviews, and relatable content—something that traditional search engines often lack.

This has opened new doors for brands and influencers, especially those who work closely with a Denver social media marketing agency, to position their content in front of active, engaged users without having to compete in the crowded Google SEO space.

Google: Still a Powerhouse

Despite the rising popularity of TikTok, Google remains the world’s most used search engine—and for good reason. It offers robust tools, comprehensive results, and unmatched indexing capabilities. When users want quick answers, in-depth information, or reliable sources, Google still comes out on top.

In Denver, users still turn to Google for traditional searches—think home services, medical information, news updates, and B2B services. And for businesses looking to rank higher in these searches, working with a Denver SEO company is a tried-and-true method for improving visibility and attracting organic traffic.

SEO strategies such as keyword optimization, backlink building, and technical audits are still vital for long-term digital success. While TikTok might be more effective for engagement and brand awareness, Google provides stability and sustained visibility for businesses.

Who Uses What—and Why?

To truly understand where Denver users are searching, it’s essential to consider the demographic split:

• Gen Z and Millennials: More inclined to use TikTok for quick reviews, visual tutorials, and trendy content. They appreciate the community feel and influencer-led recommendations.
• Gen X and Boomers: Still primarily rely on Google. They value trustworthiness, detailed content, and established websites.

If your business targets younger consumers, then working with a Denver social media marketing agency to boost your presence on TikTok, Instagram, and other visual platforms is crucial. On the other hand, if your target audience is older or B2B-focused, investing in a comprehensive SEO strategy through a reputable Denver SEO company should remain a top priority.

TikTok SEO: The New Frontier

Yes, TikTok has its own version of SEO. The app’s search engine ranks content based on relevance, engagement, and keywords used in video descriptions, hashtags, and spoken audio. If you want your content to show up when someone in Denver searches for “best tacos in Denver” on TikTok, your video better be optimized accordingly.

A skilled Denver social media marketing agency can help craft compelling video content that not only entertains but also converts. They can guide your business in understanding trends, leveraging viral sounds, and staying ahead of the algorithm to get your content in front of the right audience.

Google and TikTok: A Combined Approach

It’s not about choosing one platform over the other—it’s about knowing how to use both effectively.

Imagine you own a boutique fitness studio in Denver. On Google, your SEO strategy might focus on blog posts about fitness tips, keyword-rich service pages, and local listings. On TikTok, you can post fun behind-the-scenes videos, workout challenges, and client testimonials. The goal is to meet your audience where they are—on multiple platforms, with content tailored to each one.

Working with both a Denver SEO company and a Denver social media marketing agency gives you a full-spectrum strategy. One drives long-term authority and search visibility, while the other delivers fast-paced engagement and brand personality.

Final Thoughts: Where Should Your Business Focus?

If you’re wondering whether to focus your marketing energy on TikTok or Google, ask yourself a few key questions:

• Who is your target audience?
• What kind of content does your business produce?
• Are you prepared to create consistent video content?
• Do you have a strong website and SEO foundation?

In most cases, a hybrid approach works best. Let a Denver SEO company build your digital infrastructure while a Denver Social Media Marketing Agency handles your short-form, high-engagement content. Together, these strategies can elevate your brand, drive traffic, and convert viewers into loyal customers.