How To Write A Press Release That Puts You On The Front Page Of Your Local Newspaper

3 months ago 127
PR Distribution


The media, especially local newspapers and TV stations, love press release format that are well written. And it's not hard to write a compelling headline that will get your story into the headlines.

Be a journalist.

  • Be a journalist. This means being objective, accurate and fair. It also means knowing your audience, which in this case is the local newspaper editor who is deciding whether or not to run your press release on their front page.

  • Know your subject matter well enough so that you can write about it in an interesting way that makes people want to read more about it (which will lead them back here).

Write compelling headlines.

Headlines are the first thing people will see when they read your press release template. They're also where most of the attention is focused, so you need to make sure it's compelling and relevant for them.

  • Short, concise and to the point: Headlines should be written in a way that makes people want to click on the rest of the release because they're interested in what's inside. If there's no call-to-action (CTA), then how can someone even know what they would find inside?

  • Interesting: This can be difficult when writing headlines because if everything seems interesting at first glance, it may not stand out enough from other articles or blogs on similar topics found online today - but remember: No one cares about who wrote something unless someone else tells them otherwise! The best way around this issue would be having multiple angles on each topic covered within each headline."

Keep it short and simple.

  • Use a headline that is short and to the point.

  • Bullet points are an easy way to make your writing more reader-friendly, but don't overdo them: use only one or two bullet points per paragraph.

  • Inverted pyramid style writing (also called inverted pyramid or inverted triangle) involves using short, simple sentences that start at the top of your article and build up toward key information: "The new study shows how drinking too much can lead to dementia." This makes it easier for readers who want information quickly and easily find what they're looking for quickly in order to read further into the article. Avoid using jargon or technical terms; instead, explain those concepts in plain English so non-technical people can understand them as well!

Create intrigue with your opening paragraph.

The first paragraph of the press release template should be written with intrigue in mind. It's not enough to simply state what you're doing, but instead make the reader want to keep reading by asking questions or using personal language.

Your opening paragraph should:

  • Use a question or quote as an opening line. This can be done by inserting a question at the end of your first sentence (e.g., "What is your favorite ice cream flavor?"). You could also use an anecdote that relates directly back to your story and tells us why we should care about it (e.g., "My family had a meeting with our accountant last week and ended up getting into an argument about whether or not our daughter should take ballet lessons for two years longer than she planned because it would cost less than what we currently pay.")

Use quotes wisely.

Quotes are a great way to add color and context to your media release template, but they can also be used in a way that makes you look like an amateur. Don't just copy and paste another person's words into your own story—use them wisely!

For example, if you're writing about how many people have been using your new product over the past year, it might be helpful to include some statistics from focus groups conducted by research firms or other trusted sources. This will give readers an idea of what they might expect from the product before they try it themselves (and keep them interested). If you want another example, here's what we did with our latest release:

"We recently surveyed our customers about their favorite social media apps for managing their small business accounts," said [our CEO]. "The results were surprising."

Make your information valuable to the reader.

Make your information valuable to the reader.

The most effective way to make your press release relevant is by including content that will be of interest and value to the readership of the publication. This can include:

  • A brief introduction, which explains who you are and what makes you special

  • A call-to-action (i.e., "Read more") so they know how they can get in touch with you if they want more information or want a copy of what you've written

Don't be afraid to do something different.

Be creative. There are no rules when it comes to writing sample press release template, so don’t be afraid to do something different. If you have a unique idea that can help your company stand out from the rest, use it!

Use humor. Humor is an important part of the human experience and your audience will appreciate seeing it in their local newspaper. It may even make them laugh (or at least smile) enough for them to want more information from you after reading about how great your product or service is.

Use a different format than usual—maybe even one that goes against what most companies do! This will help readers remember who they're reading about as well as what kind of company they're dealing with here because people tend to remember things better when they see them written down instead of heard out loud during an interview where someone else might be talking over yours too much without letting yours come through too clearly either way...and also maybe because some people just prefer reading text rather than listening so there's nothing wrong with trying something new every once in awhile when possible...although I personally don't think anyone would ever want us try anything like this since we already know how great our products are so why bother trying something else?

Don't make up any information.

Don't make up any information. You should not exaggerate the facts, or be misleading. If you have to lie, do so sparingly and always in a way that makes it clear that you are lying.

The media, especially local newspapers and TV stations, love press releases that are well written and newsworthy.

The media, especially local newspapers and TV stations, love press releases that are well written and newsworthy.

If you have a good story to tell, it will go a long way towards getting your press release example for event published. Your writing skills will make or break the success of your PR campaign so it's important to be able to write legibly and concisely. The following tips can help you get started:

  • Use short sentences with simple words (i.e., "The main character…" instead of "The main character was…"). This makes it easier for readers who are not native English speakers to understand what you're trying to say quickly without having trouble deciphering complex sentence structures or long-winded explanations."


Press releases are an important part of any public relations plan. They're also a great way to get noticed and increase your professional profile. Make sure that you're following these tips so you can write a press release that will get results for your company or organization!

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