6 Tactics To Get Great Customer Reviews

When it comes to bringing in new business, word-of-mouth advertising is the most effective strategy, as any great marketer is aware. People seek them out, take note of them, and use them to guide their purchasing decisions. Negative reviews can hinder income and cause a company to regress, while positive ratings can spread swiftly and result in rapid sales. There are strategies you may employ to make sure clients are happy and eager to provide favorable reviews.

Working with a Mayfair SEO company can help businesses manage their online reputation, ensuring that satisfied customers leave positive feedback while addressing negative reviews professionally. In this blog, we will explore 6 tactics to get great customer reviews. 

Reasons for Checking Internet Reviews

Generally, someone would search for an internet review for four reasons:

• To get social proof from customers who have used the product or service

• To learn more about the product they are buying

• To reduce the possibility of making a bad purchase

• To get a better sense of the product’s benefits and limitations

Naturally, any business wants to receive good evaluations so they may use them to increase sales and build their online brand. Here are seven strategies for obtaining positive client feedback.

1. Request Reviews on a Variety of Sites

Making it as simple as possible for customers to submit positive internet reviews is the first step in obtaining excellent ones. The likelihood that someone will take the time to write the review you desire decreases with the amount of work required. Third-party review websites and social media are excellent channels for spreading the word about your business, goods, or services.

2. Utilize Your Website to the Fullest

An excellent resource for obtaining client testimonials is your website. You should optimize your blog posts and web pages so that users may easily and swiftly make comments. Additionally, you should make sure that all of your social media outlets are easily accessible.

You might want to think about including live chat on your e-commerce website so that you can get immediate customer feedback. Chatbots can also be used to automate tasks and provide answers to questions on email, SMS, Instagram, Messenger, and other platforms.

3. Request Reviews in Your Emails

You will have an excellent platform to solicit client testimonials if inbound marketing is a component of your procedure. To nurture and convert, use email at strategic moments throughout your customer experience. For instance, you can request a review by email following a purchase (choose a period that works for your brand). 

People will feel as though they are speaking with you directly, which will result in the most candid feedback you can get. If you see a bad trend in the responses, that will assist you in increasing sales or making the required changes.

4. Provide Rewards and Incentives for Reviews

Consider including incentives in the process if you notice that you aren't receiving as many reviews as you would like or if you simply enjoy the thought of rewarding your clients.

Give them an incentive to write a review because everyone thinks their time is valuable. Incentives such as discounts, coupons, gift cards, or contests should motivate people and may even boost your sales when they go back and shop again.

5. Improve Your Timing: Understand When to Make a Request!

You will gain more from the process and enhance your customer service if you ask for reviews at the appropriate moment.

You must comprehend and monitor your consumer journey. Recognize when and where a consumer engages with your brand. This will assist you in determining which channels and points of contact will be most effective in increasing engagement. 

Good times to ask for a review include:

• A product order

• A product re-order

• Using a social media tag

• A blog or landing page comment

• An asset download, e.g.an ebook

• A customer referral

The idea is to approach them when they are feeling satisfied or fulfilled so that they will pass that feeling along in the review.

6. Spread the Word About Your Reviews

Promote your excellent reviews if you already have them! Keeping them secret or in a database serves no purpose. It will not only entice customers to purchase from you, but it can also inspire them to express their own opinions.  

Consider putting reviews on your website homepage. If you have product pages and reviews that relate directly to that product, include them there too. 

Final Thoughts

Although there isn't a foolproof method for obtaining excellent customer evaluations, you'll be successful most of the time if you use the strategies mentioned above. A digital marketing agency can assist in implementing review generation techniques, such as automated follow-ups, incentives, and improved customer engagement strategies.

Make sure you assign certain team members the work and give them adequate time to complete it if you wish to prioritize reviews. After you have a plan in place, follow it through and keep going until you have a multi-pronged approach to obtaining evaluations from various sites.